<![CDATA[ChipMusic.org - 8BP Logo on latest Big Bang Theory?]]> https://chipmusic.org/forums/topic/6116/8bp-logo-on-latest-big-bang-theory/ Sat, 25 Feb 2012 14:40:53 +0000 PunBB <![CDATA[Re: 8BP Logo on latest Big Bang Theory?]]> https://chipmusic.org/forums/post/91034/#p91034 Decktonic says:
mysterystain wrote:

Here's a business idea: use the picture of Sheldon wearing the shirt on the 8BP store page.

Good idea right yeah guys? Feel free to email me about further business consultations

You're a genius.

]]> Sat, 25 Feb 2012 14:40:53 +0000 https://chipmusic.org/forums/post/91034/#p91034 <![CDATA[Re: 8BP Logo on latest Big Bang Theory?]]> https://chipmusic.org/forums/post/91022/#p91022 mysterystain says:
Bit Shifter wrote:

Aside from news coverage when 9/11 happened, I haven't watched television for 14 years.

Teach me how to live like you mister Shifter.

]]> Sat, 25 Feb 2012 10:50:02 +0000 https://chipmusic.org/forums/post/91022/#p91022 <![CDATA[Re: 8BP Logo on latest Big Bang Theory?]]> https://chipmusic.org/forums/post/91020/#p91020 Bit Shifter says:
Decktonic wrote:

How is the TV network that publishes Big Bang Theory any different from the record label that publishes a music video?

Fuck man I don't know — that's why I keep saying it's confusing! We have, in front of our very eyes, an example in which a television program is using another company's logo (ours) without permission, clearance, or apparent concern — and at face value, this would seem to imply a different policy than, for example, what I'm used to seeing in the context of music videos.

But fuck if I know. Aside from news coverage when 9/11 happened, I haven't watched television for 14 years.

]]> Sat, 25 Feb 2012 10:28:38 +0000 https://chipmusic.org/forums/post/91020/#p91020 <![CDATA[Re: 8BP Logo on latest Big Bang Theory?]]> https://chipmusic.org/forums/post/91018/#p91018 cak says:

Well, tv networks and big record labels and insert-mega-corporation-here are in a position to charge trademark owners for "endorsements" because people want the exposure. That doesn't mean the companies can use trademarks without asking...that would be akin to a big music venue kidnapping a band and forcing them onstage.

]]> Sat, 25 Feb 2012 10:02:25 +0000 https://chipmusic.org/forums/post/91018/#p91018 <![CDATA[Re: 8BP Logo on latest Big Bang Theory?]]> https://chipmusic.org/forums/post/91014/#p91014 SKGB says:
mysterystain wrote:

Here's a business idea: use the picture of Sheldon wearing the shirt on the 8BP store page.

Good idea right yeah guys? Feel free to email me about further business consultations

I'm hiring you. You're now the new SKGB business manager and Head of the Department of Treasury.


It's an easy job. I have no fucking money.

]]> Sat, 25 Feb 2012 09:07:13 +0000 https://chipmusic.org/forums/post/91014/#p91014 <![CDATA[Re: 8BP Logo on latest Big Bang Theory?]]> https://chipmusic.org/forums/post/91012/#p91012 mysterystain says:

Here's a business idea: use the picture of Sheldon wearing the shirt on the 8BP store page.

Good idea right yeah guys? Feel free to email me about further business consultations

]]> Sat, 25 Feb 2012 08:37:37 +0000 https://chipmusic.org/forums/post/91012/#p91012 <![CDATA[Re: 8BP Logo on latest Big Bang Theory?]]> https://chipmusic.org/forums/post/90994/#p90994 Decktonic says:
Bit Shifter wrote:
Decktonic wrote:

Just keep in mind that in this example, 8bp is the company and Big Bang Theory is the music video.

No, Big Bang Theory is a TV show. I was using the music video example (where record companies seem to be apparently obligated to blur logos out) as a contrast / counterexample to a TV show, where (seemingly) there's no similar obligation. The rules seem to possibly differ between the two usage contexts. I was highlighting the apparent different simply to illustrate: whatever the rules are, they confuse me.

ANYWAY, option C, which I think is the likeliest scenario here, is that they thought the 8BP computer logo was just a cool nerdy design, didn't realize it was a logo, and saw no issue in using it in the show.

edit: clarifying confusing phrasing, originally typed semi-drunkely

How is the TV network that publishes Big Bang Theory any different from the record label that publishes a music video? I really do think that Big Bang Theory is the music video in this example. TV shows do hide brand names all the time. Remember Ashton Kutcher trying to promote all the startups he invests in on 2 and a half men? He got away with it for the first episode, but then the producers told him not to do it again. It's identical. I promise.

Actually this short article explains it perfectly: http://latimesblogs.latimes.com/technol … t-ups.html

"CBS balked at giving exposure to firms that hadn't paid for the privilege."

]]> Sat, 25 Feb 2012 03:45:17 +0000 https://chipmusic.org/forums/post/90994/#p90994 <![CDATA[Re: 8BP Logo on latest Big Bang Theory?]]> https://chipmusic.org/forums/post/90899/#p90899 HolyNegative0 says:
Solarbear wrote:

Blip Fest themed episode of The Big Bang Theory. Let's make it happen! *clap clap*

I second this motion! Let's all send 50 emails to them and...
Wait, what?

]]> Fri, 24 Feb 2012 14:34:56 +0000 https://chipmusic.org/forums/post/90899/#p90899 <![CDATA[Re: 8BP Logo on latest Big Bang Theory?]]> https://chipmusic.org/forums/post/90897/#p90897 Solarbear says:

Blip Fest themed episode of The Big Bang Theory. Let's make it happen! *clap clap*

]]> Fri, 24 Feb 2012 14:11:27 +0000 https://chipmusic.org/forums/post/90897/#p90897 <![CDATA[Re: 8BP Logo on latest Big Bang Theory?]]> https://chipmusic.org/forums/post/90867/#p90867 XyNo says:
Bit Shifter wrote:
Decktonic wrote:

Just keep in mind that in this example, 8bp is the company and Big Bang Theory is the music video.

No, Big Bang Theory is a TV show. I was using the music video example (where record companies seem to be apparently obligated to blur logos out) as a contrast / counterexample to a TV show, where (seemingly) there's no similar obligation. The rules seem to possibly differ between the two usage contexts. I was highlighting the apparent different simply to illustrate: whatever the rules are, they confuse me.

ANYWAY, option C, which I think is the likeliest scenario here, is that they thought the 8BP computer logo was just a cool nerdy design, didn't realize it was a logo, and saw no issue in using it in the show.

edit: clarifying confusing phrasing, originally typed semi-drunkely

Thing is...option C is a little bit hard because the t-shirts are available at chip shows and 8BP.....right ?!

]]> Fri, 24 Feb 2012 05:24:20 +0000 https://chipmusic.org/forums/post/90867/#p90867 <![CDATA[Re: 8BP Logo on latest Big Bang Theory?]]> https://chipmusic.org/forums/post/90865/#p90865 Bit Shifter says:
Decktonic wrote:

Just keep in mind that in this example, 8bp is the company and Big Bang Theory is the music video.

No, Big Bang Theory is a TV show. I was using the music video example (where record companies seem to be apparently obligated to blur logos out) as a contrast / counterexample to a TV show, where (seemingly) there's no similar obligation. The rules seem to possibly differ between the two usage contexts. I was highlighting the apparent different simply to illustrate: whatever the rules are, they confuse me.

ANYWAY, option C, which I think is the likeliest scenario here, is that they thought the 8BP computer logo was just a cool nerdy design, didn't realize it was a logo, and saw no issue in using it in the show.

edit: clarifying confusing phrasing, originally typed semi-drunkely

]]> Fri, 24 Feb 2012 04:58:31 +0000 https://chipmusic.org/forums/post/90865/#p90865 <![CDATA[Re: 8BP Logo on latest Big Bang Theory?]]> https://chipmusic.org/forums/post/90853/#p90853 herr_prof says:

I'll have to check with my union rep.

]]> Fri, 24 Feb 2012 02:34:41 +0000 https://chipmusic.org/forums/post/90853/#p90853 <![CDATA[Re: 8BP Logo on latest Big Bang Theory?]]> https://chipmusic.org/forums/post/90852/#p90852 danimal cannon says:

You can be the gaffer in my next BDSM adventure

]]> Fri, 24 Feb 2012 02:10:24 +0000 https://chipmusic.org/forums/post/90852/#p90852 <![CDATA[Re: 8BP Logo on latest Big Bang Theory?]]> https://chipmusic.org/forums/post/90849/#p90849 herr_prof says:

Ooh can I be music video's key grip??

]]> Fri, 24 Feb 2012 02:06:18 +0000 https://chipmusic.org/forums/post/90849/#p90849 <![CDATA[Re: 8BP Logo on latest Big Bang Theory?]]> https://chipmusic.org/forums/post/90848/#p90848 Decktonic says:
Bit Shifter wrote:

Companies don't charge for endorsements, they pay for them. If a company endorses a musician (for example), with the interest of associating the musician with their brand, the company pays the musician (or gives him/her free product). Not the other way around.

So in the music video example, if a company (Coca-Cola, Ford, Yoyodyne Propulsion Systems) wants to associate their brand with the music video's artist -- or even just wants to sneak in some product placement -- the company would ordinarily pay a lot of money to make that happen.

So one would think that when logos appear incidentally / accidentally in music videos, in backgrounds, publicly visible signage, the companies in question would get big old boners because they're getting product placement essentially for free.

But obviously there's more to the story that I don't know, because I think that's generally not how it works (in the music video context, anyway).

Just keep in mind that in this example, 8bp is the company and Big Bang Theory is the music video.

]]> Fri, 24 Feb 2012 01:49:08 +0000 https://chipmusic.org/forums/post/90848/#p90848