Of course not. I mean, just look at the number of clueless-to-the-process people who come out to the shows and enjoy them? Only problem is... then they get transformed into slightly nerdy console limitation-pushers and nostalgic keyjazzers.

Note that Adventure, like every squarewave-bashing artist to touch hipster media, didn't associate himself with the 'chipmusic scene' (indeed, the comparisons the journalist makes are to Crystal Castles and Dan Deacon/Wham City, not Nullsleep and Goto80). The chipmusic scene we know and love is an impenetrable outsider ghetto totally separate from the alternative mainstream.

I'm not convinced by the argument that the audience for chipmusic consists solely of slightly nerdy console limitation-pushers and nostalgic keyjazzers though. Does anybody remember Bjork bigging up Bodenstandig 2000? gwEm releasing on Shitkatapult? Quarta330 becoming a Hyperdub staple with his 100% LSDJ tracks?

Think like a Pitchfork artist and you will appear on Pitchfork. It doesn't matter if you make jazz (The Bad Plus), experimental noise (Hecker), or chipmusic (Adventure).

^started as an opinion, and turned into a rant, lol

or debate....ffffuuuuu  im leaving internet

every single pitchfork review is unreadable tripe, why would their reviews of chip stuff be any different ))))))))

you seem mad.

Yeah, because they're not distracted by all the internal analysis and criticism and dissecting that goes on in the mind of the musically-inclined.

It's not peoples fault for not knowing how something is made, or fully understanding music at all.. I think that type of person is more sensitive to the effect music has on the mind, but at the same time completely ignorant.....also fuck journalists and being interviewed imo. It's usually just someones job, and not a passion. The most accurate review I've ever gotten was on someones tumbler; NOT the local  newspaper.

wisdom

To the mass media/populace, chipmusic is a novelty. For them it's the mathematical:

song I know from radio play + nostalgic bleeps and bloops = lol funny

A one listen through for jokes, a share on facebook and then a quick decay inside their minds. We shouldn't be marketing to those people at all. The fans we already have do listen to us and they do it for all the right reasons.

Hi!

I found this a bit interesting since most bigger websites only write about chiptune cover releases.

http://pitchfork.com/reviews/albums/12477-adventure/

I know it's a bit old but still.

/ nordloef