so if you aim to make money off of chiptune while also raising public awareness with the goal of furthering the scene/sound/movement, you would invest in the live side of chip.
Dance music is profitable based on attendance at raves, straight up. The first step towards making chip profitable would be to adopt the structure and promotion network of the rave scene. I think that Eindbaas is doing a good job at this, but there is much more that could be done.
If a couple few dance/bass chipstars were to find themselves onto the roster of a successful booking agent, awareness would absolutely be raised through exposure.
Going beyond this, contests with rad giveaways is another huge facet of marketing this sort of music (not chip in particular, as I don't think it's been done.) Facebook pages which give away CDJs and other DJ/production equipment blow up real quickly when you require contestants to like the page, share the giveaway posting, sign up for a mailing list etc.
Basically, promo is what chip lacks, due to the fact that there is no real money in chip. Making smart, strategic investments could very well change this, though.