As an artist:
1) Do you see any inherent worth to releasing your music through a netlabel?
Netlabels typically have more visibility for newer artists and even established artists, and they help customers parse through the deluge of releases.
2) What are the three most important things you look for in a label?
I look at the quality of previous releases on the label, ask around for the label's track record in communication with artists pre-, during, and post-release, the quality of and amount of publicity gained by using said label, how much of a cut the label will take out of sales, and how well the label fits my musical style.
3) What are the top three labels on which you'd like to have your music and why?
Thebasebit Recordings: This is the style I'm leaning towards nowadays, and being released alongside artists like Trey, boa, and IAYD would certainly be pretty awesome. That said, I have no idea how anything behind the scenes works with this label, so I'd need to actually talk to them more thoroughly to get an idea of what they do for the artist.
Cheapbeats: Because Cheapbeats is really the biggest netlabel in the scene these days. Enough said.
8bitpeoples: Though this one's honestly a bit dead in the modern scene, it's pretty popular and one of the oldest netlabels still around. That's really it.
4) What is the percentage of the money you think should go to the label?
Like Glenn said, this really depends on what the label had to put into the production of the album to get it finished and out the door. If I get the album mastered, have artwork, track descriptions, savs, etc., then I'd be more willing to negotiate the percentage of sales (or the "fee" that needs to be paid off with sales) down a little bit.
5) What services should the label offer? (art, mastering, physical CDs etc etc)
Labels should have either an in-house masterer, or, more likely, a preferred third-party masterer ready for artists who come to them without a mastered album. Same goes for art. CDs and other merch should be handled by the label if possible, but that sort of organization wouldn't be too much to put on the artist, as long as the label communicates well with the artist so shipment of merch is timely.
6) Your feelings on exclusivity and copyrights?
Exclusivity longer than a year in the chip scene is really asking too much. Especially because most albums probably won't make what it cost to put into them, especially with the label taking a cut of the profits. The only ways an artist can make that money back is either being popular and making enough money by word of mouth/coverage, or by putting the album out on their page and eventually making enough money to break even or make a (small) profit.
As a customer
1) What, if any, influence does a label has on your purchasing habits?
Labels definitely act as taste-makers for me with the amount of releases in the scene. I do still look out for self-releases from big artists and some smaller ones, but it's mainly netlabels like cheapbeats, data airlines, ubiktune, etc. that I look to for good releases.
2) Do you prefer to buy directly from an artist, or through a label?
I prefer to buy directly from the artist, because I know 90% of that money will be going to the artist.
3) What are you top three favorite labels and why?
Cheapbeats, thebasebit, and Ubiktune, because of the quality of releases. I can't actually afford to buy more than 1 or 2 of the albums that come out every year from all three, but they put out some of the best music in the scene, currently.
4) What would you consider a appropriate price range for chiptune albums?
$0-10. Typically, I only listen to albums that are free more than once. Albums you have to pay more than 3 or 4 dollars for, I listen to one or two tracks part-way through, and never really listen to them again. So, a pay what you want/free or up to $5 dollars is what I actually buy/download most often.
5) Does the storefront (bandcamp, custom website, etc) influence your purchases?
Yes. I really only buy/download things from bandcamp, though free releases I'll download anywhere (hexawe, etc.)
6) Your opinion on physical copies? (cd, tape, vinyl, etc)
I'll only buy these in-person to avoid shipping. I never buy vinyl, tapes, etc. bc I don't have a record player nor do I actually enjoy the kitsch value of having a tape. I listen to chip CDs in the car pretty often, so whenever I can get some for free at shows or buy a couple, I will.
7) Your opinion on merch? (tshirts, stickers, garter belts, etc)
Again, I only buy these at shows to avoid shipping. Also, you can actually see what the shirts are made out of (will they shrink or not?) and how they look instead of looking at potentially lower-quality pictures online. Pins, stickers, and patches are neat, and I try to grab some at every show I go to and enjoy it when artists bundle them in with shirts or CD orders online/at shows.