Essentially we got a free video from a production company we've worked with. They specialize in uber-generic music videos, but their production quality is pretty decent. We didn't direct it, or edit it.
It comes down to this. While the video isn't pushing the artistic barrier here, it's a really effective promotional tool. Joe Public eats this shit up. And that's why we go out of our way not to take it too seriously. Yeah, there's a lot of cliches, we recognize it and try not to look like faux-artistic douchebags and we just have fun with it. Remember fun? I mean, you're knocking a style of video, and then knocking us for poking fun at that very style of video? Make up your mind.
We take the music part seriously, the rest of it is just goofball central. We're not filmmakers, we're songwriters. In the youtube age, you're going to get more hits just throwing your audio on youtube with no image than almost any other avenue. So we're playing along and making some cheesy videos for fun. Sorry for not re-inventing the music video, we weren't in the mood to storyboard a narrative or something.