i re-read this thread a lot.
and march 10th will be the fifth monthly chip show i've set up in rochester. we've been really lucky not only in terms of getting great artists to come play here (anamanaguchi, starscream, g & j, zen albatross, j. arthur keenes, danimal cannon) but also in terms of finding an audience for chip music here. all of the shows have been well attended (and are becoming more well attended every month).
here's what i've learned.
1. communication is extremely important.
2. you can't do it alone. get your friends involved.
3. booking a show isn't enough, you need to promote the hell out of it.
4. develop relationships with local venues.
5. most areas can't support a 100% chip show, so don't book a 100% chip show.
6. look at what the most successful people do and emulate that.
7. learn from your mistakes.