I endorse O2's goal but I'm stuck for answers- the electronic music festivals I'm familiar with play bro step and McTrance so more power to the person who can break that.
i have a similar feeling - i don't really have much desire to play at a "more mainstream" electronic music festival, but that's just because i personally don't really want to connect with that kind of crowd.
i think it makes more sense, actually, for chip shows to strive to be THE kind of quirky and unique event that electronic music shows would want to be envious of.
in order to do this though, i believe the musical and organizational bar for the average chip show needs to be raised. i don't think we need to be jonesing for mainstream electronica events if chip shows have their own reputation of being well organized and artists with excellent talent.
potentially this does mean being harder on chip artists that just don't cut it, but in a broader sense, that means we should take more seriously the opportunity to push and encourage each other to make the best music and the best shows we can. the DIY aesthetic doesn't have to be equated with a conscious aversion to tight production.