10k wrote:~With reputation comes the value of your product.
~With access comes reputation.
~People will always have a way to get your music for free.
~CDs/music sells better at shows in my experience.
~A lot of music buyers buy for packaging/aesthetic.
~Each artist/act's needs/ideals/music/location/etc should decide how material is best written/recorded/released.
While I totally agree with Tom, I feel he might be selling himself a little short. I would break this list down a little, expand it a bit and take a look at why I think he is doing such a good job. This little train of thought will probably come off a little mercenary which isn't the intention. I think a couple of points really deserve highlighting.
***People will always have a way to get your music for free***
Tom has obviously seen the value in having as many people as possible listening to his music.
***A lot of music buyers buy for packaging/aesthetic***
I would expand the packaging/aesthetic list to include cultural identity. Perhaps not a major addition but I think one worth bearing in mind.
1 - Quality + Exposure = Reputation/Value
Tom has assured the first by producing seriously high quality music and the second by gigging like a fucking maniac (something like 40 or 50 gigs in the last 2 years). Also, his site is social networked up the wazoo and updates with interesting, personal info about what he is doing with his music.
2 - Fans/Customers
Ok, so what type of people like 10k freemen? I would see 2 or 3 groups
a)People who like his music and will pay for a physical CD at shows.
b)People who like his music and will buy a CD online.
b)People who like his music and will pay for a download.
c)People who like his music but don't want to pay for it.
I think we like all four of these groups, a,b and c will give us money and d will probably spread the word to other people who might fall into groups a,b and c. All 4 groups are likely to come to shows and we like people at shows.
3 - Reputation/Value + Access = Potential profit
Ok, so we now know more or less 10k's fans are lets see how they are catered for,
For Group A, he has CDs at shows.
For Group B, he has CDs available online.
For Group C, he has a donate button.
For Group D, he has free downloads.
All of the above are available on a nice clean and tidy website.
10k wrote:My plan was to have online chip communities download my music and to primarily sell my CDs at shows and have smaller numbers purchase online. The model seems to be working for me and I hope it continues to do so. People seem to want to buy shit from you at shows if they liked your set, even if you tell them they can get it free online.
This was 10k's goal and I think he has gone about it really well so and indie music Gold Star for him! In the future I would predict we see from 10k
- T Shirts sold online and at gigs.
- More quality Music distributed as widely as possible both paid and unpaid.
- Live EP???
- More gigs and hopefully shows outside of Aus
- Back catalog of music kept in print so people who discover his music a year from now can buy it.
Last edited by Lazerbeat (Jun 26, 2010 3:08 am)