People have been making and listening to this stuff for so long but you kinda get the impression 'the chipscene' think they invented it.
Music has always been a private and personal experience for me. People that say they like music I show them or music I compose seem to be intraverted types, which I relate to well, but there's a rub: intraverts don't like talking and socializing, and when they do socialize, they're not good at it! That also means these sorts won't feel comfortable wearing a loud-colored T-shirt with your logo on it when in public, and won't come out to a lot of events. You also can't tell how many there are because they won't talk to you.
If you're trying to tap this sort of person for marketing or just to know the real size of your audience, the only thing I can suggest is to do everything in your power to make this sort of person feel comfortable at your events and hope that maybe these folks will respond in some way when you engage them. I'm neither an expert at this, nor am I successful at it, as my number of blog comments and my iTunes earnings are both measured in single digits.
In the meantime, I have no problem making sure my work is both available and easy to find. The hit counter suggests that somebody's stopping by to listen, even if it's just for a few seconds, and that's all that matters to me for the moment.
