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I was just thinking about how the chip-scene is flooded with an abundance of great music as well as great labels.
I hate to say it, but there is also a lot of stuff out there that isn't very good.

As lovers of lo-fi/chip/8-bit music, we are forced to sift, filter, and selectively choose what to listen to and what to pass over. Just like any type of music we listen to there are particular styles, sounds, and artists that we dig. There's also definitely tons of stuff that we would probably love, but miss out on as there is so much stuff out there and only so much time.

There are a number of ways to filter through stuff.

1.) Listening to new releases from artists you already are fond of.
2.) Coming back to existing labels that continue to put out quality releases (kittenrock, Calmdownkidder, 8bitpeoples, II, mp3death just to name a few).
3.) Genres/styles you like.
4.) Et cetera

Also, sometimes you stumble upon random tunes and discover new music and artists you love via randomly checking out new labels, listening to uploaded tracks, or suggestions from friends; which is great.

Where am I getting with this rant?

There are so many established artists and labels that many people know and love, and can go to for quality music. If you're going to make a new net label and your goal is to get people to listen to the artists/releases, my advice to you is to fill a niche that hasn't been filled.

Being genre/stylistically selective in the music you release (in addition to having a quality filter) is one way. Offer people a reason to listen to your releases and continue to come back to your site. Cater to a particular group of listeners.
Your base of listeners are probably going to be smaller than that of the larger, more established labels, but you will have a dedicated fan base that will come back time and time again.

Hexawe is a great example of this.

http://www.hexawe.net/

Although it is not new, it caters to a smaller base and in my experience has a smaller, but extremely dedicated following.

I'm not saying you should ONLY release 8-bit DnB, House, Electro etc, (although that is one way to do it), but offer the good people something specific, neato... Something they can grasp onto.

Of course there are those of you who just make net-labels for fun or to release the music of you and your friends, which is okay too.

Basically, do whatever you want, but I wanted to throw this out there in hopes that it may help some.

Just my 2cents. :}