You know, it's our fault for waiting for music press like pitchfork to throw us a bone when we know full well that they never have and never will understand electronic music (even the mainstream stuff). We have our own community, we are all self-made and we support each other, what's stopping us from doing our own music zine / blog dedicated to chip / experimental electronic / etc? If we had something like that we wouldn't need pitchfork.
And before anyone sugests that it's been done before, I do recall a couple times people tried to do chipmusic reviews and it was awful. Also if you are an artist in the scene you don't have that impartial journalistic integrity anyway. What I'm trying to say is, we should find our own music reviewers that "get it" and support them.