herr_prof wrote:Russellian wrote: A LOT of good chip has been released in the past month and a half, but then each artist doesn't do much to promote the release aside from posting it on a random forum, so each release's impact is sorta lessened.
there aren't many outlets for all this good chipmusic either... there's a few chip shows that are only able to book a fraction of all the great artists releasing music right now, there's a few radio shows, a few blogs, no podcasts, hardly any DJs taking this stuff to clubs, etc. etc.
the points have been made a few times on here, that chip musicians should send their stuff to blogs and other outlets outside the chip community (stuff that is genre specific, and don't bother telling them it's chipmusic, they don't care about that). it's good advice. i was able to get a lot of attention for my dark mode EP, which I released myself, considering it's pretty mediocre compared to a lot of other music I see on this forum. it was covered by some dance music and synth-nerd sites, and then got featured on create digital music, which was pretty cool. it's about to top 300 downloads, which is nice, and most of that was not from my handful of posts on chip forums.
along with that, it's essential to find gigs with non-chip acts, rather than just hoping your local monthly chip show will finally book you. to be honest, this is hard, but not impossible. it helps having friends who are making other kinds of music... it's all about networking. if they are getting shows and they like your stuff, they might invite you along.
all that being said, I think this is endemic of a lot of music these days, not just chipmusic. I see lots of great releases get some heat on the blogs and such for the first few weeks after they come out, and then so much new stuff comes along right away that it's all forgotten. it's just part of the reduced barrier to entry and the ubiquity of the web. record labels have dominated the major radio stations and distribution platforms for the sole purpose of extending the longevity of popular music, guaranteeing that the same handful of catchy songs are heard over and over for months, to maximize their profit... it's a lot easier than monetizing the long tail. living outside of that bubble, it's up to the artist to take their marketing into their own hands and keep pushing their best music, and build a dedicated fanbase that will continue supporting their work. sometimes that's more work than the actual music.
but some people just do this for fun and don't care to promote beyond the occasional forum post. to each his/her own.
sorry if this was tl/dr; just this is a topic I'm very interested in and I'm glad zzzb brought it up.