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The thing for us is, Celsius and myself can't go out and play with other people, we're promoting a show featuring other people rather that ourselves, which means we can't piggyback off existing shows. We're not trying to promote artists, you know?

Another suggestion that I just thought of  and I can make is you don't necessarily need to promote it as a "chip" show. If you're promoting a night where your headliner does say D&B (that happens to be chip) advertise it within D&B communities as well. Just because the "instruments" used are different, doesn't make it any less D&B and it can open you up to a whole new world of potential fans

Gonna get us some sega candy-trance!

I just bought 120 Lei's (Appropriate, Summery) So we can tell people to Come to Soundbytes and get Lei'd

I think it depends on your definition of PR and what that means. Does it mean someone who helps do your advertising or someone who is (say) part of a group with similar values (maybe someone who runs LANs and has a lot of contact with gamers) mentioning your event to their group.
Forcing it is one thing, but happening to be able to take advantage of access to other like-minded individuals is another

Personally I like the idea of points for whatever reason (is it because someone listened to it, or commented on it or whatever).

A chart based on likes doesn't necessarily get you the best song, it gets you the song by the person who is able to convince the most of their mates to press "like" on it (not to mention the competitiveness where it's a matter of two people being close in score and one of them may potentially spam their song to get the edge (or someone might spam it on their behalf!)

I think rather than a top 5 in order of points, being in a list of all the songs that have hit this X value "score" over the past Y time period would be nice. Invisible score based on how many people liked your track enough to listen/comment/"like" it especially if its based on total liked/total listened = score (or whatever. )
All you know is you're awesome enough to be on the "special list"; not who is the most awesome or who beats who. Just enough to get you a warm fuzzy people because people love you.

I'm rambling. Time to go home.

I still find it hard to explain to people what it is though (considering that I'm somewhat more removed from the scene and cannot answer technical questions like the one where people ask "So... it's like a videogame?").

I had the conversation this morning (pretty much word for word)

"It's WHAT kind of music at this gig?"
"er... Chipmusic."
"What is THAT?"
"mmm...It's music made using the soundchips from consoles to act as instruments, you know, like Gameboys and Amigas"
"Oh. <Long pause while they processes this information> So, can you dance to it?"
"Yeah.... some of it. It's different genres... It could be like, house, or dubstep or something different"
"And it's called what??"
"Chipmusic... like a soundchip"

I think I confused him, because he mumbled something about taking over the world and walked away with his 8 litres of milk.