i worked out a way to fix it which would be adding a transflective layer to the back of the LCD but the problem is i have no idea where to get it from and it seems to cost a stupid amount of money. i was going to have a go with some mirror tinting film for car windows, but i cant get at it at the moment.
i saw a post on 8bc about this
apparently you can get really cheapo ipod screen covers that do the job !!