Personally I think it'd be better to have a campaign encouraging people to go to record stores more often than once a year.
Oh, I don't "hate on" RSD, I have quite a few of their releases. Last year's Bonobo record gets a good outing at least once a month, and Damon Albarn's 7", Oh and the Broken Bells EP they did... Anyhow, a lot of great releases. I guess my biggest problem, apart from those mentioned by the Right Honorable Lord Thomas of Creep above, is the fetishising of the release over the music.
I think my views are most alligned to those of Peter Kirn off of CDM: http://createdigitalmusic.com/2015/04/l l-digital/