i'm all for appealing to the general electronic music festival circuit but let's face it, there's a very clear path to getting there and it involves imitating whatever sound is in right now. 3 years ago it was dutch house, 2 years ago it was dubstep, now it's trap. you either start producing whatever is currently in with whatever tools are currently in, or nobody wants to hear what you are doing. at least, if you just want the fast track to playing electronic festivals, that's it.
I'd say dubstep is still gaining popularity... anyhow, I'd like to add to this by saying making awesome music isn't enough. There are so many little tricks and elements to EQing, mixing, and mastering that ultimately can make or break a track even if the track is bangin. And I'm talking about "professional" level electronic music... I've only recently just started getting into learning this stuff this year, and man is it interesting, but it's also a lot to wrap your head around. Always learning new things.
It's really inspiring to see artists upping their game to this level. Artists like MisfitChris, Prom Wolf, Rockman, Henryhomesweet to name a few. But hell I'll always love chip for what it is, and I'll never stop.