Hi
I run the merch table at the Eindbaas gigs, and we do get a lot of sales there. You've mostly got 2 groups. The first one is the group that comes in at the start of the night and says: "Hi, all shirts and cd's please."
And then there's a group that just casually stops by to take a look.
What also helps is that we've got a cool table. People are attracted to it anyway
What I try to do is keep the table as clean as possible. put one of each cd on the table, the rest in boxes.
hang shirts behind you. and organise everything. (last time i got one big box with all shirts in them... trying to find a medium yellow shirt in a messed up box with 20 people waiting.. no fun.) make sure you can pick out what you need quick.
If you sell posters, be sure to have them pre-rolled. saves time. Also, if possible, you could offer that people buy stuff, and leave it at the merch desk to pick up at the end of the night. I had a lot of people who wanted a poster, but didn't want to walk around with it the rest of the night. If you organize something like a merch-wardrobe, people will buy more stuff knowing they can pick it up later.
Also, having a cute girl selling stuff helps too
And we've got stuff for everybody. Not just shirts and cd's, but also handmade 8bit stuff, necklaces, bags, hamabeads. stuff like that. Works great for when the boyfriend wants to get a shirt, and then the girlfriend sees the cute mario earhangers...
Have price lists on the wall, so people know what stuff costs.
this post is totally fragmented, but ok.
Also, bring pens, paper, tape, some rope.
Cloth-hangers are very usefull for the shirts. you could hang them on a wire on the ceiling, or a radiator or something. Or just tape them on the wall if they let you.
Be sure to have change.
And the part about the artists hanging around the merch table works.
That's about it for now... I think.
ok bye!