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Most people in their 20s and 30s like the chiptune aesthetic to begin with, primarily because of nostalgia. I'm willing to bet that those who listen to the 'well known' artists born out of the community don't really delve into it, or have much of a desire to. They stumble upon their one "awesome guy who does nintendo music!!!" and that's that. We're all music people here... but most of my friends who are casual music fans will have like one or two primary artists to represent an entire genre (ie... Bob Marley for Reggae) and that's the whole thing for them. Those who actually care about reggae will have roots, dub, dancehall, etc etc... but it seems like the only ones doing that with Chiptune are the musicians themselves. Those of us who haven't 'made it' to that higher level of popularity kind of feed off of each other or little niche communities (indie games, demoscene, etc). I'm sure there's a middle ground somewhere... but I've not heard much conversation involving chip artists unless it's with people already heavily associated.